Work
I craft strategic visions rooted in a deep understanding of customers’ problems and close collaboration with stakeholders. A few highlights of recent work.
Defined ebay's shopping experience that allows shoppers the ability to browse & explore ebay's rich inventories.
Built several new features for ebay's Product Review experience to build trust and increase shoppers' engagement.
Led UX efforts to repurpose Lexus Drivers website as the primary go-to resources for owners. Less marketing, more utility.
Built a dual-screen digital experience for Lexus to create a brand affinity, where customers can explore model features.
End-to-end website redesign and an infographic series that earned 20M+ impressions via the LA Times — spanning UX, visual design, and brand communications.
Art directed brand identity and print collateral for a clean energy documentary — concept art, vehicle wraps, and a full book layout.





